Artificial Intelligence (AI) is everywhere. With new tools emerging at an unprecedented pace, thousands launched monthly, it’s reshaping the way businesses work, create, and innovate. As of October 2024, OpenAI’s ChatGPT alone reached over 200 million users, generating approximately 4.4 billion visits per month.
It has been making waves here in Flanders as well, AI start-ups and companies have experienced remarkable growth and investment this year. According to Tech.eu, AI companies accounted for more than 70% of the capital invested in the first half of the year, contributing to a total of over €470 million raised by Belgian startups during this period. Some examples, you say? TechWolf in Ghent raised €39.8 million earlier this year to advance their AI-driven talent management platform. Uman, another Ghent-based company, secured €1.9 million to scale its B2B sales enablement AI internationally. Antwerp’s Wobby just attracted €1.1 million for its AI-powered information platforms for knowledge workers. Meanwhile, Tekst.com secured €700.000 from Pieterjan Bouten’s Entourage Capital back in May.
At Alberic, our repositioning reflects a bold, fresh identity: a partner that takes the next generation of technology products from idea to market success.
Our new name, Alberic, draws from old Flemish roots, symbolizing the family values we nurture internally and the guiding role we play for our clients. Our slogan, “Bringing a new generation of products to life,” personifies the products we develop as “children” of our customers, products we help nurture, grow, and succeed.
But how did AI shape our marketing department during this transformation? Here’s how we leveraged AI to breathe life into our brand.
One of our most powerful tools was a CustomGPT tailored specifically to Alberic’s context, history, clients, competitors and expertise. CustomGPTs allow companies to train AI on their unique data, ensuring data privacy while significantly improving the quality of responses.
Unlike generic tools, our CustomGPT understood the nuances of our brand, values, and services. This gave us a creative partner for brainstorming website content, generating slogan ideas, and developing a consistent tone of voice. By avoiding default AI tools like ChatGPT for sensitive company-specific tasks, we ensured our ideas and data stayed secure.
For visual branding and stock photos, we turned to text-to-image AI tools like DALL-E and Midjourney, which allowed us to generate stunning visuals for our brand.
These tools brought abstract concepts to life, particularly around the idea of “new generations” in technology. We refined these AI-generated images using Adobe Photoshop with their AI generative fill capabilities, tailoring visuals for formats ranging from website banners to roll-up displays. The results? Bold, vibrant visuals you can see across our marketing materials today.
AI also played a pivotal role in the production of our short company video, The Alberican. For this mockumentary-style project, we used TopMediAI and VEED to generate a voice-over inspired by Sir David Attenborough. These text-to-speech tools added an authentic storytelling element to the video. The audio was polished and refined using Adobe Premiere Pro, demonstrating how AI can combine creativity and efficiency to elevate content.
Using AI within our marketing department saved us time and resources, opening new creative possibilities and providing perspectives we may not have considered otherwise. This strategic, thoughtful integration of AI highlights how tools can amplify (not replace) human creativity.
While this is how we used AI to shape our rebranding and repositioning, the journey doesn’t stop here. Our in-house AI-experts are educating themselves daily making sure we understand and master artificial intelligence: not just riding the AI wave but leading it. By developing AI-integration frameworks and strategies for our clients, ensuring that every tool and line of code we adopt serves our mission to bring a new generation of products to life.
Interested in how we use AI for workflow optimization or product development? Curious about the possibility of an AI-focused whitepaper?